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Stories & insights

Insights, tips and stories about video production, visual branding and storytelling.

The Online Wedding Fair: all suppliers for your wedding day in one place

Weddings

14 June 2026

The Online Wedding Fair: all suppliers for your wedding day in one place

Planning a wedding means finding and comparing lots of suppliers. The Online Wedding Fair brings them together in one place — here's how it works.

iMarry: the free app to plan your entire wedding

Weddings

13 June 2026

iMarry: the free app to plan your entire wedding

Guest list, budget, day schedule and your own wedding website — all in one free app. This is what iMarry does for couples.

Brand story: your brand's story in 60 seconds

Branding

12 June 2026

Brand story: your brand's story in 60 seconds

In one minute, tell who you are, what you stand for and why people choose you. How to build a brand story that sticks.

Why corporate videos outperform a great photo

Branding

10 June 2026

Why corporate videos outperform a great photo

A photo grabs attention, but a video holds it. Why moving images convey your brand faster, more credibly and more human.

5 types of corporate video and when to use them

Branding

8 June 2026

5 types of corporate video and when to use them

Not every video has the same goal. Five common types of corporate video and the moment each delivers most.

Wedding film vs. wedding photography: why you want both

Weddings

5 June 2026

Wedding film vs. wedding photography: why you want both

Photos freeze the moment, a film brings it back to life. Why the combination captures your wedding day best.

What does a professional corporate video cost?

Branding

3 June 2026

What does a professional corporate video cost?

From a short social clip to a full corporate film: where the cost of a video production comes from and what you pay for.

One film day, ten videos: content stacking explained

Social

30 May 2026

One film day, ten videos: content stacking explained

With smart planning you get a whole content calendar out of a single shoot day. Here's how content stacking works.

Vertical video for Reels & TikTok: do's and don'ts for businesses

Social

28 May 2026

Vertical video for Reels & TikTok: do's and don'ts for businesses

Filming vertically isn't a trick but a craft of its own. The key do's and don'ts to truly stand out with short video.

Why subtitles double your video reach

Social

25 May 2026

Why subtitles double your video reach

Most people watch video without sound. Without subtitles you miss half your audience.

Recruitment video: how to attract the right talent

Branding

22 May 2026

Recruitment video: how to attract the right talent

A job ad tells what you're looking for. A recruitment video makes people feel what it's like to work with you.

From briefing to delivery: how a video production really works

Behind the scenes

20 May 2026

From briefing to delivery: how a video production really works

Behind every polished video is a structured process. A look behind the scenes, from first conversation to final cut.

Popma Productions

Video production company specialising in visual branding and storytelling for businesses and private clients.

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