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Stories & insights

Insights, tips and stories about video production, visual branding and storytelling.

Testimonial video: let your clients do the work

Branding

18 May 2026

Testimonial video: let your clients do the work

Nothing is more convincing than a happy client telling on camera what you did for them.

The product video that actually sells

Branding

15 May 2026

The product video that actually sells

A good product video shows not just what something is, but what it solves for the viewer. Here's how to make the difference.

What makes a wedding film timeless? 7 ingredients

Weddings

12 May 2026

What makes a wedding film timeless? 7 ingredients

Trends come and go, but a timeless wedding film is one you'll still enjoy in twenty years. These are the seven ingredients.

Preparing your wedding video: tips for the couple

Weddings

10 May 2026

Preparing your wedding video: tips for the couple

A relaxed couple makes for the most beautiful footage. Practical tips to prepare well for your wedding film.

The most beautiful moments you'll be grateful were filmed

Weddings

6 May 2026

The most beautiful moments you'll be grateful were filmed

Not the big scenes, but the small, fleeting moments move you most. These are the images you'll treasure later.

Storytelling: the difference between stitching footage and telling a story

Storytelling

2 May 2026

Storytelling: the difference between stitching footage and telling a story

Beautiful shots don't make a film. How storytelling turns loose footage into a story that sticks.

Cinematic or documentary: which wedding film style suits you?

Weddings

28 April 2026

Cinematic or documentary: which wedding film style suits you?

One film feels like a feature, the other like an honest record of the day. Which style fits your wedding day best?

Color grading: how colour shapes mood and emotion

Behind the scenes

24 April 2026

Color grading: how colour shapes mood and emotion

The same footage, a completely different feeling. Color grading is the invisible tool that gives your film a soul.

The gear behind our productions (and why gear isn't everything)

Behind the scenes

20 April 2026

The gear behind our productions (and why gear isn't everything)

Cameras, lenses and light are tools. Important, but never more important than the eye behind them.

Why good audio matters more than you think

Behind the scenes

16 April 2026

Why good audio matters more than you think

Viewers forgive mediocre footage sooner than bad sound. Why audio is half the work in every video.

Lighting makes the difference: the foundation of filmic images

Behind the scenes

12 April 2026

Lighting makes the difference: the foundation of filmic images

Light is the most underestimated tool in film. How the right lighting turns ordinary footage into filmic images.

Drone footage: when it adds something (and when it doesn't)

Behind the scenes

8 April 2026

Drone footage: when it adds something (and when it doesn't)

Aerial footage is impressive, but not always necessary. When a drone strengthens your story and when it distracts.

Popma Productions

Video production company specialising in visual branding and storytelling for businesses and private clients.

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